As a parent, there is nothing we wouldn’t do for our children, especially when it comes to their confidence and mindfulness. For Nurturing Sonshine founder Khellia Koonce, being a mother goes beyond the title when it comes to raising a black son in America.
It’s no shock that young black males have been underrepresented in many industries but it’s even more evident in the hair care world. Black and brown boys are excluded in the thought process of hair care products, which only contributes to feelings of exclusion and inadequacy. In an effort to bring love and respect to our black princes in the world, Nurturing Sonshine offers a collection of hair care products that cater to texture, style needs, and expectations of black hair.
Our intentionally crafted brand not only allows our sons to be represented in a positive light, boosting their self-esteem and confidence but does so with a blend of natural ingredients with no harmful chemicals. By seeing products and services tailored to their unique needs, our young boys can feel more accepted and included in the hair care industry.
As mothers, we know that when our boys feel confident, they are more likely to take risks and face challenges head on, which can help them reach their full potential.  When they look good and feel good, it fosters an added sense of resilience in times of adversity that can provide a supportive environment for their growth and development.
As we move forward in the right direction, Nurturing Sonshine is taking the lead to highlight the excellence of not only black males in their hair but also black and brown families who are using their voices for such a movement.  When children are able to view themselves as the main character in their book of life, it’s incredible to witness a boost of self-worth and self-esteem through self-care. We are committed to expanding the black narrative to elevated levels with quality selections that help children feel seen, celebrated, and understood.